Sales and Marketing

In today’s environment, there’s not another option.
ISG searches for untapped potential and unique opportunities to find new markets, new sales channels, and distribution alternatives.  We work with clients to address the needs of their current and potential customers. 

The ISG Sales and Marketing Model focuses on four key elements that are critical to successful sales and marketing strategies

• Market Evaluation 
  ISG employs proven assessment tools and techniques to thoroughly evaluate target markets, customer satisfaction, strategy options, and risks associated with current and future strategies.   We then work with you to develop the best strategies for your organization.
   
  
• Sales Force Optimization 
  After an exhaustive evaluation of sales force knowledge, sales skills, and management capabilities, ISG will recommend a sequence of steps aimed at raising the effectiveness of the current sales organization.  The recommendation may include a formal training plan, sales organization structure modifications and/or adjustments in sales personnel assignments to obtain optimal results.
  
  
• Leadership Evaluation and Development   
  Face to face interviews and on-line skills assessments will be conducted to determine leadership skills.  Our analysis focuses on how people actually perform in challenging situations to identify leadership strengths.   Current strengths are then measured against the required strengths necessary to meet your sales and marketing strategies. 
  
  
• Sales Process Optimization  
  ISG will work closely with your organization to define clear objectives, performance metrics, feedback and recognition programs, and training plans that will place your organization on the path to success.