Blurred Vision Whitepaper

Blurred Vision - Do Our Business Leaders See What Quality is All About?
By Doug Wood

Presenting a clear picture of quality and cost of quality to business leaders continues to be a challenge. Quality methods and approaches have evolved over the years, but many business leaders still do not associate quality with business improvement initiatives. Quality professionals must address eight myths of quality to change sentiment.

Many quality professionals have noticed that business leaders still consider quality and business improvement to be separate topics. While this isn't the case everywhere, it appears to have become more common in recent years.

Certainly, this is not what quality professionals have been trying to advance over the years. Has the push to improve the bottom line resulted in a deep divide between improvement and quality? H. James Harrington wondered whether the drive by quality professionals to save money has led to "missing the real quality objective—better and better products and services."

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